Role: Campaign collateral, Interactive design, Animation production
UPC, a large European cable company, wanted to create some friendly competition between their sales teams from each country. Our job was to create fun, dynamic quarterly campaigns that kept the teams aiming high. We did this with revolving themes and caricatures.
All of the campaigns involved weekly updates (who's winning??) and stories (The Director of Sales is a spy?!) involving countries and team leaders. Oversized posters and teaser videos were sent out for the kickoff of each new campaign.
Two themes shown here are James Bond and an MTV-sponsored song contest. With A.G.E.N.T. 006, we dug a little to find out some interesting characteristics about each countries' team, which we then used in dossiers and weekly comics. Songfest was a spin on the longest running and most watched non-sporting televised program, Eurovision. The weekly animations each included a song performance and a backstage story.
Designed while at Sticky.