Role: User experience, Interface design
I felt like such an insider for this project. When Nike+ was born, this was the interactive DVD that was sent out to media upon the product announcement. The goal was not only to create something with downloadable images and text, but more importantly, to make an experience that highlighted this new technology.
Visually, this piece reflects the collaboration between Nike and Apple with its white space, reflected elements, compelling imagery and use of the iPod shape. The interactive equalizer is a navigational map, moving the user through the world of downloadable images and video.
Designed while at Sticky.