Role: User experience, Interface design
Measureful is great. They're a startup that provides dynamic analytic reporting—only it's provided in a way that is much easier to use, understand and share than what might first come to mind when you hear the term “analytic reporting”. They're always iterating, so what gets designed for the website needs to be flexible enough that it can align with any enhancements or changes.
With this website redesign, potential customers are funneled into a unique marketing page determined by what kind of company they represent. Features are brought to light with bold, straightforward sections that can easily be moved around, edited or added to. One of the selling points of the product is that it's beautifully designed. Keeping a consistent and strong visual brand design lets a potential customer experience this before even taking a trial or tour.
In addition to the marketing side of things, I worked on some functional aspects of the product, designing ways that allow a user to customize and edit their reports, which I particularly enjoy. I created some iconography and illustrated bits that show up throughout the site.