Role: Branding, Apparel design
Les Femmes was born when the owner of the local Sellwood-Moreland's bicycle shop realized he could help support a women's division of his team. These women wanted to look fierce, strong and feminine. Excited to toss out those boxy, boyish items they were having to wear on their co-ed teams, they also wanted to stand out in the sea of cyclocross racers. Teammates never fail to spot the orange sleeve.
The Gentle Lovers are not afraid to wear pink. They can wear whatever they want. Because they're fast. And no guy likes to get beat by another guy wearing pink.